{"id":1929,"date":"2015-10-01T09:00:07","date_gmt":"2015-10-01T09:25:07","guid":{"rendered":"http:\/\/www.sierracantabria.com\/?p=1929"},"modified":"2020-06-09T11:03:04","modified_gmt":"2020-06-09T09:03:04","slug":"spanish-luxury-vies-for-recognition-in-the-world","status":"publish","type":"post","link":"https:\/\/www.sierracantabria.com\/en\/spanish-luxury-vies-for-recognition-in-the-world\/","title":{"rendered":"Spanish luxury vies for recognition in the world"},"content":{"rendered":"<blockquote><p>Vi\u00f1edos y Bodegas Sierra Cantabria participates in the forum for journalists organised by the C\u00edrculo Fortuny at the Hotel Ritz.<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"ngg-singlepic ngg-center alignright\" title=\"Circulo Fortuny - Sierra Cantabria\" src=\"http:\/\/www.sierracantabria.com\/wp-content\/gallery\/logotipos\/circulo_fortuny-VB_Sierra_Cantabria.jpg\" alt=\"circulo_fortuny-V&amp;B_Sierra_Cantabria\" width=\"180\" height=\"135\" \/>Luxury is one of the main assets boasted by Spain as a \u201cbrand.\u201d This strength, however, is often squandered, even though tourism represents one of the forces driving the country&#8217;s development. \u201cThe high-end sector represents values like creativity, excellence and the capacity to forge and distinguish brands. It is the best symbol we have,\u201d noted yesterday the winemaker and oil producer Carlos Falc\u00f3, President of the C\u00edrculo Fortuny, an organization founded in 2011 with the goal of promoting and supporting luxury companies and industries. It lists 44 members, including a recent addition: Banco Santander. And it is Spain\u2019s gastronomical and wine sector, given the renown the country\u2019s cuisine currently enjoys, that represents one of the country&#8217;s greatest assets on the world stage.<\/p>\n<p>The competition is much greater, and managing to enter European markets is more difficult. \u201cOutside of Spain we are undervalued,\u201d stated Miguel Eguren, president of the Sierra Cantabria winery. \u201cThe countries with the most traditional wine cultures tend to be proudly closed, and it is tough to carve out a niche. Thus, getting into France and Italy is more difficult, and we sell more in Switzerland, the United States and the Asian countries,\u201d he explained.<\/p>\n<p style=\"text-align: left;\">Source:<br \/>\n<a class=\"ngg-fancybox\" title=\" \" href=\"http:\/\/cincodias.com\" target=\"_blank\" data-image-id=\"404\" data-src=\"http:\/\/www.sierracantabria.com\/wp-content\/gallery\/logotipos\/cincodias.png\" data-thumbnail=\"http:\/\/www.sierracantabria.com\/wp-content\/gallery\/logotipos\/thumbs\/thumbs_cincodias.png\" data-title=\"cincodias\" data-description=\" \" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"ngg-singlepic ngg-none alignnone\" title=\"Access to digital newspaper - new window\" src=\"http:\/\/www.sierracantabria.com\/wp-content\/gallery\/logotipos\/thumbs\/thumbs_cincodias.png\" alt=\"cincodias\" width=\"209\" height=\"43\" \/><\/a><\/p>\n<h2>More information:<\/h2>\n<ul>\n<li><a href=\"http:\/\/cincodias.com\/cincodias\/2015\/09\/24\/sentidos\/1443119318_452449.html\" target=\"_blank\" rel=\"noopener noreferrer\">Access the news (new window)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Vi\u00f1edos y Bodegas Sierra Cantabria participates in the forum for journalists organised by the C\u00edrculo Fortuny at the Hotel Ritz. Luxury is one of the main assets boasted by Spain as a \u201cbrand.\u201d This strength, however, is often squandered, even<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":6,"featured_media":1914,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"class_list":["post-1929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications"],"_links":{"self":[{"href":"https:\/\/www.sierracantabria.com\/en\/wp-json\/wp\/v2\/posts\/1929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sierracantabria.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sierracantabria.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sierracantabria.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sierracantabria.com\/en\/wp-json\/wp\/v2\/comments?post=1929"}],"version-history":[{"count":0,"href":"https:\/\/www.sierracantabria.com\/en\/wp-json\/wp\/v2\/posts\/1929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sierracantabria.com\/en\/wp-json\/wp\/v2\/media\/1914"}],"wp:attachment":[{"href":"https:\/\/www.sierracantabria.com\/en\/wp-json\/wp\/v2\/media?parent=1929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sierracantabria.com\/en\/wp-json\/wp\/v2\/categories?post=1929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sierracantabria.com\/en\/wp-json\/wp\/v2\/tags?post=1929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}